ALURAM

Salons are the heart of our industry and wonderful assets to our community. Beyond beautiful hair, many stylists are our friends and on some days our therapists too. So Aluram decided to start something special - a relationship where they developed, listened and grew with salons. Aluram heard: “build us an elevated brand with clean ingredients, that is accessible to all” and went to work.

"Clean Beauty, Clear Conscience"

Worry Free Hair Care

Gluten, sulfate, paraben, and cruelty free, our vegan formulations contain coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated.

Built by Stylists, For Stylists

This small-but-mighty line is growing! With trusted formulas and fully transparent ingredients lists, Aluram is dedicated to keeping you in the know and staying true to clean beauty. Each and every formula is made with the purest ingredients.

Beauty Built Backwards

Aluram set out to "build the brand backwards" with a simple formula: prioritize salons and stylists first. We also have a constant reminder of our devotion to salons and clean beauty right in our name: Aluram is Marula backwards!