COLOR WOW

Color Wow focuses on one thing and one thing only: solving your toughest hair problems and delivering the WOW factor. Whether it’s color protection, frizz control, or thicker, fuller hair that you’re after, Color Wow's first-of-a-kind formulas have forever changed the hair game and have been honored with over 90 major beauty awards.

"First-of-Kind Products"

Good For You Ingredients Only

Color Wow's commitment to quality, safety, and effectiveness sets them apart and makes them the trusted choice for hair care enthusiasts who want hair care without compromise.

Hair Technology

Color Wow is committed to using the highest quality science-backed ingredients, always pushing the boundaries of hair care innovation.

The WOW Effect

It can take many years and endless trials to bring a new product to market. The key criteria for Color Wow: it must solve a problem that’s never been addressed or, it must outperform all other products.