KITSCH

Kitsch’s mission is to create high-quality beauty essentials that are practical, elevated, and accessible to all. The brand was founded in 2010 by Cassandra Thurswell with the goal of providing dependable, innovative, and sustainable beauty solutions for every moment of the day.

"Clean Beauty, Clear Conscience"

Sustainability first:

KITSCH designs products that are better for the planet, from plastic-free razors to bar shampoos and FSC-certified packaging

Affordable Luxury:

The brand offers “easy, elevated beauty solutions” that are reliable, well-designed, and accessible to all, making indulgent beauty feel attainable

Community Focus:

Founder Cassandra emphasizes listening closely to customers, supporting independent retailers, and creating products that resonate across age groups.